The cinnamon challenge is a challenge that became an internet meme in which a person attempts to eat or swallow a tablespoonful of ground cinnamon in under 60 seconds without drinking anything. While the challenge appears to be very simple, it is actually very difficult because the cinnamon quickly dries out the mouth, making swallowing difficult. The challenge has been around since 2001, and increased in popularity in 2007.[citation needed] By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites. The cinnamon challenge continues to be an active challenge, with Twitter mentions peaking at nearly 70,000 per day in January 2012.
Safety concerns
Some have advised against performing this stunt, because it may be possible to choke on the cinnamon, or to accidentally inhale it. Due to the presence of a moderately toxic component called coumarin, which can damage the liver, European health agencies have warned against consuming large amounts of cinnamon.The usual result of this stunt is "a coughing, gagging fit involving clouds of cinnamon" which "leaves some people gasping for air".Vomiting is also a possibility. However, the risks can be worse. A high school freshman in Michigan spent four days in a hospital with an infection and a collapsed right lung. The problem is that the cinnamon can get into the lungs and block airways, causing inflammation and infection. People with asthma will be taking even higher risks if they accept the challenge.
In popular culture
The cinnamon challenge was aired on the twelfth series of reality television show Big Brother UK, in which show participants were to ingest ground cinnamon without the aid of water to swallow it; three out of the seven cast members succeeded.Radio programs have also aired segments of people performing this stunt, and others in the public limelight have been reported as airing the stunt for public display, including NBA players Nick Young and JaVale McGee.
Safety concerns
Some have advised against performing this stunt, because it may be possible to choke on the cinnamon, or to accidentally inhale it. Due to the presence of a moderately toxic component called coumarin, which can damage the liver, European health agencies have warned against consuming large amounts of cinnamon.The usual result of this stunt is "a coughing, gagging fit involving clouds of cinnamon" which "leaves some people gasping for air".Vomiting is also a possibility. However, the risks can be worse. A high school freshman in Michigan spent four days in a hospital with an infection and a collapsed right lung. The problem is that the cinnamon can get into the lungs and block airways, causing inflammation and infection. People with asthma will be taking even higher risks if they accept the challenge.
In popular culture
The cinnamon challenge was aired on the twelfth series of reality television show Big Brother UK, in which show participants were to ingest ground cinnamon without the aid of water to swallow it; three out of the seven cast members succeeded.Radio programs have also aired segments of people performing this stunt, and others in the public limelight have been reported as airing the stunt for public display, including NBA players Nick Young and JaVale McGee.
Many people video their cinnamon challenge for YouTube, where some members earn income through a percentage of advertising fees. For example, as comedian Colleen Ballinger told the Wall Street Journal, she took the challenge in character as Miranda Sings, in February 2012, to increase her YouTube viewship after "hundreds of fans started asking her to take the ... challenge. ... Her video garnered 70,000 views after one week". Another comedienne, GloZell, has attracted more than 10 million views with her cinnamon challenge video.
from:
http://en.wikipedia.org/wiki/Cinnamon_challenge
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